Skip to content
YDMA
  • LocationsExpand
    • US Website
    • UK Website
    • NZ Website
    • CA Website
  • Home
  • About
  • ServicesExpand
    • Consulting
      Design
      Development
      Marketing
      Media
      Production
  • Packages
  • Knowledge Base
  • News
  • Careers
  • Contact
YDMA
Home / PRESS

PRESS

Winemaker McLaren Vale Winery Accommodation Wedding Venue Wine Club Membership
Manor Estates Wines | PRESS

Red Wine (In Moderation) Helps with Clear Thinking Says Manor Estate Winemaker: Research Agrees

To Peter Cap, winemaker at McLaren Vale’s Manor Estate winery, nothing’s better than relaxing with a glass of wine after a long day’s work. He’s convinced that this is one of the times when he…

Read More Red Wine (In Moderation) Helps with Clear Thinking Says Manor Estate Winemaker: Research AgreesContinue

McLaren Vale Winery Australian Wines Producer Wine Club Membership Accommodation
Manor Estates Wines | PRESS

Storage Smart: Manor Estate’s Peter Cap Weighs in on Wine Storage

Once they see themselves as budding experts or just folks who appreciate good wine, the question of storage, and perhaps even the notion of starting a wine collection, occurs to a great many people. Peter…

Read More Storage Smart: Manor Estate’s Peter Cap Weighs in on Wine StorageContinue

Wine Club Membership McLaren Vale Winery for Quality Sparkling Rose Shiraz Wines
Manor Estates Wines | PRESS

Fine Wine: Why Screw Cap Closures are Better than Corks

It all started in Australia, and Australians are, by now, quite used to buying fine wines in premium price ranges with a screw cap closure. In the USA, however, there’s a perception that screw caps…

Read More Fine Wine: Why Screw Cap Closures are Better than CorksContinue

Wedding Venue in McLaren Vale Winery Accommodation Cellar Door Wine Events Tours
Manor Estate Venue | PRESS

McLaren Vale’s Manor Estate: True Love, Fine Wine, and an Idyllic Setting for Weddings and Honeymoons

Organising a wedding can be very stressful indeed – but it doesn’t have to be – especially not if one can get the wedding venue, the catering, the bar service, and the perfect location for…

Read More McLaren Vale’s Manor Estate: True Love, Fine Wine, and an Idyllic Setting for Weddings and HoneymoonsContinue

Australian Winery USA Wine Club Membership McLaren Vale Sparkling Wines Online
New York Wine Market | PRESS

No More “Cheap and Cheerful:” USA Wine Consumers Want Premium Quality over Mass Production

It’s easy to underestimate the tastes of consumers in a country most famous for McDonalds and Coca Cola. But there’s much more to the US market than fast foods and fizzy drinks says Manor Estate…

Read More No More “Cheap and Cheerful:” USA Wine Consumers Want Premium Quality over Mass ProductionContinue

McLaren Vale Winery Sparkling Brut Shiraz Rose Australian Wine Club Membership
Manor Estates Wines | PRESS

Winemaker Shocks with Preference for Sparkling Wine Over Champagne

French Champagne may have the reputation, and the price tag to match it, but McLaren Vale winemaker, Peter Cap, asserts that Australia’s sparkling wines are contenders – and may be even better than champagne made…

Read More Winemaker Shocks with Preference for Sparkling Wine Over ChampagneContinue

Wine Industry Newcomers Use Disruptive Tactics to Boutique Brand's Advantage
Manor Estates Wines | PRESS

Wine Industry Newcomers Use Disruptive Tactics to Boutique Brand’s Advantage

Entering an established and conservative industry as a new kid on the block can be tough. But disruption of the status quo lies behind some of the world’s most successful businesses.  For Peter Cap of…

Read More Wine Industry Newcomers Use Disruptive Tactics to Boutique Brand’s AdvantageContinue

Australian Winemaker and Scientist Claims Red Wine Prevents Covid
Manor Estates Wines | PRESS

Australian Winemaker and Scientist Claims Red Wine Prevents Covid

Peter Cap is in love with the red wine he makes. More than that, he’s convinced that it might help us to stay healthy, even inhibiting the virus that’s behind the 2020/2021 pandemic. That’s a…

Read More Australian Winemaker and Scientist Claims Red Wine Prevents CovidContinue

Mothers Day Gift Ideas McLaren Vale Winery Wine Club Membership Chardonnay Wines
PRESS | Secret Wine Garden

The Perfect Gift for A Wine-Loving Mum

It’s not always easy shopping for our mums. She’ll probably ask not to get her anything for Mother’s Day, for instance, or she might even know exactly what she wants, but sometimes it’s easier when…

Read More The Perfect Gift for A Wine-Loving MumContinue

Manhattan New York Wine Tasting Event McLaren Vale Winery Events Function Venue
PRESS | Secret Wine Garden

It Could be Magic: Aussies are Taking Over Manhattan High Society. Here’s How

Whether someone is an Australian or a New Yorker, Manhattan seems to be the place where dreams are made or broken. It’s the home of the wealthy. Being part of Manhattan’s high society, or even…

Read More It Could be Magic: Aussies are Taking Over Manhattan High Society. Here’s HowContinue

Australia's Finest Chardonnay Possibly Found in McLaren Vale
Manor Estates Wines | PRESS

Australia’s Finest Chardonnay Possibly Found in McLaren Vale

Think Australian white wine and Chardonnay comes to mind, and rightly so. Australia’s affinity with the varietal dates back to the 1830s when James Busby, known as the father of Australian viticulture, brought the first…

Read More Australia’s Finest Chardonnay Possibly Found in McLaren ValeContinue

Wine Tasting Event Manhattan New York USA Winery Events Venue McLaren Vale Wines
PRESS | Secret Wine Garden

Raise a Glass as New York Relaxes Covid Restrictions

The struggling hospitality industry, and folks who love going out for fine food and wine, are gearing themselves to raise a glass to better times. Worldwide lockdown restrictions are easing, and Manor Estate, a boutique…

Read More Raise a Glass as New York Relaxes Covid RestrictionsContinue

McLaren Vale Winery Accommodation Wedding Functions Venue Wine Club Membership
New York Wine Market | PRESS

As China Slaps Tariffs on Australian Wine, Boutique Winery Explains Why it Chose to Target the US

Free trade between China and Australia is turning sour following Beijing’s November announcement that Australian wine imports would be subject to a massive 200 percent import tariff. Unsurprisingly, demand for Australian wine in China became…

Read More As China Slaps Tariffs on Australian Wine, Boutique Winery Explains Why it Chose to Target the USContinue

Wineries McLaren Vale Sparkling Shiraz Brut Wines Cabernet Sauvignon Chardonnay
Manor Estates Wines | PRESS

Fine Food and Wine Aren’t Just for the Rich and Famous: Try These Pairings

Fine living isn’t just for the rich and famous, says Peter Cap, the man behind Manor Estate, the McLaren Vale boutique winery that’s made a name for itself in venues catering to New York VIPs….

Read More Fine Food and Wine Aren’t Just for the Rich and Famous: Try These PairingsContinue

Manor Estates Wines | PRESS

Manor Estate Tells the Story Behind Shiraz Wines – and How to Enjoy Them

Wine lovers come in all shapes, sizes, and levels of technical knowledge. “You don’t have to be an expert to enjoy the taste of a good wine,” says Manor Estate’s Peter Cap, “but knowing a…

Read More Manor Estate Tells the Story Behind Shiraz Wines – and How to Enjoy ThemContinue

Manor Estates Wines | PRESS

Austrade Export and Investment Awards “Sharing Secrets with Customers”

Published by Austrade Exports and Imports Awards Manor Estate Wines, from South Australia’s McLaren Vale wine region, is a great example of what can happen when business owners step out of their comfort zone to…

Read More Austrade Export and Investment Awards “Sharing Secrets with Customers”Continue

Manor Estate Venue | PRESS

Edwardian-Style Manor in McLaren Vale Offers Getaway for Those Missing Overseas Holidays

For those accustomed to enjoying overseas getaways, or those who were preparing for the holiday of a lifetime when the pandemic struck, 2020 to 2021 has had its share of disappointments. But local destinations such…

Read More Edwardian-Style Manor in McLaren Vale Offers Getaway for Those Missing Overseas HolidaysContinue

Quality Sparkling Brut Rose Shiraz Wines McLaren Vale Winery Australia Wine Club
Manor Estates Wines | PRESS

Wine Australia Promotes Manor Estate Wines in the US: Here’s Why

Big isn’t always better – or more successful – and Manor Estate, a small, family owned winery in Australia’s McLaren Vale is proving the truth of this among the USA’s wine connoisseurs. It all began…

Read More Wine Australia Promotes Manor Estate Wines in the US: Here’s WhyContinue

Manor Estates Wines | PRESS

McLaren Vale Vintner Discloses His Wine Secrets in Video Snippets

The vintner’s art may seem shrouded in mystery to most people, and most wine makers are happy to maintain the status quo, but Peter Cap, the man behind Manor Estate Winery in McLaren Vale, has…

Read More McLaren Vale Vintner Discloses His Wine Secrets in Video SnippetsContinue

Manor Estates Wines | PRESS

Australian Winery Outperforms Rise in Sparkling Wine Sales Thanks to Exports and Local Wine Club

When it comes to sparkling wine, few people are as passionate as Peter Cap, founder of the Manor Estate winery and its eponymous brand, ME wines. As a vintner, the process of wine-making is near…

Read More Australian Winery Outperforms Rise in Sparkling Wine Sales Thanks to Exports and Local Wine ClubContinue

Manor Estates Wines | PRESS

Not Just a “Girly” Drink: Men Love Quality Bubbly To

Manor Estate Sparkling Brut can be enjoyed all year round by all genders. Gendered perceptions often lead to assumptions that ultimately affect consumer preferences, but men are bucking the system, says Peter Cap, director and wine-maker…

Read More Not Just a “Girly” Drink: Men Love Quality Bubbly ToContinue

Budget Reliable Nearly New Recycled Tyres Ashmore Gold Coast Premium Brands
PRESS | Wine Producer

Dedication To Quality Earns Small Australian Winery International Accolades

When quality is the primary measurement criterion, it’s often the smaller businesses that have the right recipe, and when it comes to wine, a willingness to take one’s time is key. Peter Cap, the man…

Read More Dedication To Quality Earns Small Australian Winery International AccoladesContinue

Australians Flock to Join Boutique Wine Club Following International Success Story Breaking into a local market may seem like the easiest option for New Australian businesses, but McLaren Vale-based Manor Estate Wines found themselves facing a tough challenge at home. “Most Australians are happy to enjoy locally-made wines,” says Peter Cap, founder of the Manor Estate brand, “but they are more likely to support big brands that focus on mass-production. As a boutique winery, Manor Estate was able to form good relationships with dining establishments in search of high-quality wines, but found the consumer market much tougher to win over.” However, the winery seems set to grow its local following after its success in the United States captured the imagination of locals. Peter Cap, whose name is now known to many Australians following his “Wine Secrets” documentary series, says that overseas recognition has won his business the home-country support he never expected to see. “Aussie Underdog” Comes Out on Top in the Big Apple With wine production in full swing and capacity growing, Peter Cap and his daughter, Sharleen decided to take on what may be the biggest challenge any winery could face: New York. “It was agreed that if Manor Estate could win over New York, our brand could succeed anywhere in the world,” explains Peter. “It’s a superior product – and marketing something one truly believes in and is invested in, is something that can be done with sincerity and passion that shines out far better than any normal sales pitch.” The self-funded family expedition undertaken by Peter and Sharleen was to bring unprecedented success, even earning accolades from Wine Australia, whose support the Estate won while they were already active in the US. Top wine-bars and restaurants were the first to support the family-owned business and its wines, and top distributors that catered for a discerning clientele were soon to follow. Then, the 2020 international health crisis hit, and it seemed that momentum would be lost in the wake of business closures, both temporary and permanent, and travel restrictions that limited Peter and Sharleen’s ability to form in-person relationships with prospective clients. Secret Wine Garden Draws Visitors While US Success Inspires Club Membership Even before the US adventure began, Manor Estate had already built a reputation for hospitality in McLaren Vale. Apart from welcoming guests to its hospitality business which featured the McLaren Vale location as well as a stately home with gracious gardens, Manor Estate had hosted wine-tasting and “wine experience” events. These “Secret Wine Garden,” and “Cellar Door” functions became more popular than ever before following hard lockdown. And the story of Peter, Sharleen, and their Zero to Hero adventure in New York soon captured the hearts and minds of those who heard it. Along with an ever-growing stream of visitors through the imposing gates of Manor Estate, the winery’s wine club now saw exponential growth in membership. “Hearing the story, tasting the wine that made it happen – that turned out to be all that was necessary to start growing Manor Estate Wines’ local reputation,” says Peter Cap. “At Manor Estate, the wine does the talking. Once people have tasted it, a great many of them want to sign up to our wine club for regular, free delivery of our best wines coupled with discounted prices and a slew of benefits for those able to visit McLaren vale for a wine experience hosted by Manor Estate.” Overcoming Local Bias an Unexpected Bonus In a wine-producing region, Manor Estate, a relative newcomer on the scene, struggled to gain the recognition its products deserved. But, after winning international awards and receiving votes of confidence from top names on the US wine scene, hometown success was to follow. With the Wine Secrets documentary drawing viewership, and an interesting story to tell, the Australian public began to take an interest – and as Peter says: “The wine does the talking after that.” For more information visit the Manor Estate Wines website or call their team of experts on (08) 8383 7300. Syndicated by Baxton Media, The Market Influencers, Your Digital Marketing Agency.
PRESS | Wine Club

Australians Flock to Join Boutique Wine Club Following International Success Story

Breaking into a local market may seem like the easiest option for New Australian businesses, but McLaren Vale-based Manor Estate Wines found themselves facing a tough challenge at home. “Most Australians are happy to enjoy…

Read More Australians Flock to Join Boutique Wine Club Following International Success StoryContinue

New York Wine Market | PRESS

Manor Estate Wines Shares Ways to Capture the New York and US Market

When Manor Estate Wines first embarked on its journey to capture the US market, it was an unknown brand in the States. Today, it sees growing export orders to businesses across the country. Peter Cap…

Read More Manor Estate Wines Shares Ways to Capture the New York and US MarketContinue

CONTACT

Australia: +61 7 3123 2777
Canada: +1 705 530 4141
New Zealand: +64 4 886 2544
South Africa: +27 21 672 4111
United Kingdom: +44 20 3695 1040
United States: +1 916 604 8091

Support
support@ydma.group

Inquiries
hello@ydma.group

Careers
hr@ydma.group

  • YDMA Facebook Page
  • Instagram
  • LinkedIn
  • X

Company

  • Home
  • About
  • Services
    • Consulting
    • Design
    • Development
    • Marketing
    • Media
    • Production
  • Packages
  • Knowledge Base
  • News
  • Careers
  • Internship
  • Contact

Consulting

  • E-commerce web design services
  • Licensing
  • Business workflow development

Design

  • Branding
  • Web design and development
  • Landing website design
  • Graphic design
  • Responsive web design
  • Social media design

Development

  • Web development front end
  • Web development back end
  • SEO audit
  • Local SEO services
  • Search engine optimisation

Marketing

  • Reputation management
  • Email marketing
  • Social media content
  • Campaign management

Media

  • Public Relations
  • Radio advertising
  • OTT
  • Television

Production

  • Audio production
  • Video production
  • Photography production

© 2025 YDMA | All rights reserved

Privacy Policy | Terms and Conditions

  • Locations
    • US Website
    • UK Website
    • NZ Website
    • CA Website
  • Home
  • About
  • Services
    • Consulting
    • Design
    • Development
    • Marketing
    • Media
    • Production
  • Packages
  • Knowledge Base
  • News
  • Careers
  • Contact
Search