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	<title>McLaren Vale Events &#8211; YDMA</title>
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	<title>McLaren Vale Events &#8211; YDMA</title>
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		<title>McLaren Vale’s Manor Estate: True Love, Fine Wine, and an Idyllic Setting for Weddings and Honeymoons</title>
		<link>https://au.ydma.group/mclaren-vales-manor-estate-true-love-fine-wine-and-an-idyllic-setting-for-weddings-and-honeymoons/</link>
					<comments>https://au.ydma.group/mclaren-vales-manor-estate-true-love-fine-wine-and-an-idyllic-setting-for-weddings-and-honeymoons/#respond</comments>
		
		<dc:creator><![CDATA[Developer Administrator]]></dc:creator>
		<pubDate>Tue, 11 May 2021 21:30:00 +0000</pubDate>
				<category><![CDATA[Manor Estate Venue]]></category>
		<category><![CDATA[PRESS]]></category>
		<category><![CDATA[Accommodation McLaren Vale]]></category>
		<category><![CDATA[McLaren Vale Events]]></category>
		<category><![CDATA[McLaren Vale Winery]]></category>
		<category><![CDATA[McLaren Vale Wines]]></category>
		<category><![CDATA[Romantic Accommodation]]></category>
		<category><![CDATA[Wedding Venue McLaren Vale]]></category>
		<guid isPermaLink="false">https://manorestate.com.au/?p=4148</guid>

					<description><![CDATA[Organising a wedding can be very stressful indeed &#8211; but it doesn’t have to be &#8211; especially not if one can get the wedding venue, the catering, the bar service, and the perfect location for...]]></description>
										<content:encoded><![CDATA[
<p>Organising a wedding can be very stressful indeed &#8211; but it doesn’t have to be &#8211; especially not if one can get the wedding venue, the catering, the bar service, and the perfect location for wedding photos all in one. As for that all-important first honeymoon night, there’s no need to “go away” for it if the choice is Manor Estate. That’s six different aspects of a wedding that can be planned all at once instead of having to organise six different things. But it doesn’t stop there.&nbsp;</p>



<p>Peter Cap, owner of the gracious <a href="https://manorestate.com.au/weddings/">McLaren Vale wine-estate wedding venue</a>, says it’s no surprise that newlyweds are remembering to visit online review sites to give Manor Estate five-star ratings.&nbsp;</p>



<p>“Manor Estate spares no effort in helping couples to arrange dream weddings. They say what they want, and we make sure it happens. Over and above that, there’s the place itself: the gracious manor house, the trickling fountain, the stately pillars and garden statuary, and the carefully manicured gardens surrounded by magnificent trees. It’s a setting that’s made for romance.”</p>



<h3 class="wp-block-heading">From the Grand and Expansive to the Intimate</h3>



<p>With multiple locations around the winery’s estate to choose as a wedding venue, Peter and his team are able to bring complete flexibility to the table. From small wedding parties with just a few guests to grand weddings attended by an extensive list of well-wishers, Manor Estate is ready to offer couples a wedding that’s packed with all the right ingredients. There are multiple options available, and the programme is open to full personalisation, so the possibilities are virtually limitless.&nbsp;</p>



<p>Manor Estate, says Peter, is much more than just a venue. It’s equipped to handle a large part of the organising, leaving the happy couple able to focus on each other rather than having a million and one details to worry about on the big day.</p>



<h3 class="wp-block-heading">Book the Manor and Let the Champagne Flow</h3>



<p>When planning to solemnise their vows at Manor Estate, booking the honeymoon suite is an option that many couples can’t resist. But some parties take it to the next level, booking out <a href="https://manorestate.com.au/accommodation/">Manor Estate’s guest suites</a> so that the celebration can continue until the small hours of the morning with no need for guests to worry about the homeward journey.&nbsp;</p>



<p>“It’s only about 35 minutes’ drive from Adelaide,” says Peter, “but if the champagne is flowing freely, it’s a great idea to let wedding guests enjoy the Manor’s hospitality overnight. After a peaceful night’s rest in one of our welcoming suites, and fortified by a good breakfast, they can enjoy a leisurely drive home the following day.”</p>



<h3 class="wp-block-heading">Activities Galore</h3>



<p>There’s no chance of getting bored at a Manor Estate wedding. Apart from enjoying a stroll around the estate to admire the gardens and the views, Peter and his team can organise additional activities for guests. A game of croquet on the lawn, for example, is in keeping with the stately home’s atmosphere but is sure to end up in fits of very unstately giggles. “Even royalty, which is what Manor Estate’s guests are for the day, has to have fun sometimes,” quips Peter.&nbsp;</p>



<p>It all begins with a simple phone call or email. From there on, Peter’s team is ready to spring into action, helping couples to weigh their options, express their wishes, and get a made-to-order wedding at Manor Estate. “It’s not just an amazing backdrop, it’s about making wonderful memories,” says Peter.<br><br>Manor estate offers <a href="https://manorestate.com.au/events/">wine events</a>, a <a href="https://manorestate.com.au/weddings/">romantic wedding venue</a> and <a href="https://manorestate.com.au/accommodation/">luxury accommodation in McLaren Vale</a>. For more information, or join their <a href="https://manorestate.com.au/join-the-wine-club/">wine club</a>, visit&nbsp;the <a href="https://manorestate.com.au/">Manor Estate Wines</a> website or call their team of experts on (08) 8383 7300.</p>



<p>Syndicated by <a href="https://baxtonmedia.me/cas-video">Baxton Media</a>, <a href="https://themarketinfluencers.com/">The Market Influencers</a>, <a href="https://www.ydma.group/">Your Digital Marketing Agency</a>.</p>
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		<title>Wine Industry Newcomers Use Disruptive Tactics to Boutique Brand&#8217;s Advantage</title>
		<link>https://au.ydma.group/wine-industry-newcomers-use-disruptive-tactics-to-boutique-brands-advantage/</link>
					<comments>https://au.ydma.group/wine-industry-newcomers-use-disruptive-tactics-to-boutique-brands-advantage/#respond</comments>
		
		<dc:creator><![CDATA[Developer Administrator]]></dc:creator>
		<pubDate>Thu, 22 Apr 2021 21:30:00 +0000</pubDate>
				<category><![CDATA[Manor Estates Wines]]></category>
		<category><![CDATA[PRESS]]></category>
		<category><![CDATA[Australian Wine Club]]></category>
		<category><![CDATA[McLaren Vale Events]]></category>
		<category><![CDATA[McLaren Vale Wine]]></category>
		<category><![CDATA[McLaren Vale Winery]]></category>
		<category><![CDATA[Wine Club Membership]]></category>
		<category><![CDATA[Wine Event New York]]></category>
		<category><![CDATA[Wine Tasting Events]]></category>
		<guid isPermaLink="false">https://manorestate.com.au/?p=4061</guid>

					<description><![CDATA[Entering an established and conservative industry as a new kid on the block can be tough. But disruption of the status quo lies behind some of the world’s most successful businesses.&#160; For Peter Cap of...]]></description>
										<content:encoded><![CDATA[
<p>Entering an established and conservative industry as a new kid on the block can be tough. But disruption of the status quo lies behind some of the world’s most successful businesses.&nbsp;</p>



<p>For Peter Cap of Manor Estate, a man whose love of wine and the McLaren Vale wine growing area led to the launch of his own wine brand, disruption of the status quo proved to be a recipe for success. It has taken his “newcomer” brand into the heart of New York’s smart society, and surprised wine industry insiders while winning the hearts of local consumers as an unexpected bonus.&nbsp;</p>



<p>When it comes to using disruptive tactics, Manor Estate Wines offers a formidable example of how smart strategies that break the mould, coupled with products one can believe in, can lead to remarkable success. This article looks at Manor Estate’s unusual approach and how it led one boutique winery to international fame.</p>



<h3 class="wp-block-heading">Where the Old Guard Misses the Mark</h3>



<p>In established industries, a routine way of getting things done becomes the norm. Think of banks, their way of doing business, their image, and their marketing: it’s invariably a set recipe with occasional, rather painful attempts to win over up-and-coming youngsters. But at its heart, nothing is really new. Nothing is really different. It’s business as usual.</p>



<p>The wine industry suffers from similar image issues. There’s little risk-taking; a reliance on the same old motifs; a fear of moving outside the box because, after all, the box is part of the package.&nbsp;</p>



<p>As relative newcomers to a wine industry in which established, mass-produced brands rule the roost, the Manor Estate found itself wondering how it could make itself noticed. It spotted the gap and proceeded to do just that.</p>



<h3 class="wp-block-heading">Break Down Boundaries, Overcome Barriers</h3>



<p>It seemed like a desperate strategy, but in truth, it was well-conceived and produced unbelievable results. Instead of following the traditional model in which brands first seek recognition at home before crossing the water to new territories, Manor Estate would skip step one, and proceed directly to step two.&nbsp;</p>



<p>Export success would be a sufficient triumph in itself, and reasoned Peter and daughter Sharleen, “if you can succeed in New York, you can succeed anywhere.” And so it was that Sharleen would leave her country upbringing behind her, pulling out all the stops to turn an unknown brand into a famous one in one of the world’s most glittering capitals.&nbsp;</p>



<p>But conventional tactics wouldn’t work. “Nobody in New York had heard of Manor Estate,” says Sharleen, “so there was no way that the brand would gain support using traditional channels. It had to be something different to the usual round of pamphlets, brochures, emails and phone calls.”</p>



<p>She developed a cheeky methodology that would leave industry insiders aghast and wondering why they hadn’t thought of it themselves.</p>



<h3 class="wp-block-heading">Influencing Influencers: Up Close, Personal, and Impossible to Argue</h3>



<p>Influencing the influencers meant getting to know them in person. But before Sharleen could do that, she needed in-person access. She took an unusual approach. “It started with talking to waiters,” she says. “From there, it became talking to managers. And the next step would be an introduction into the network of influencers that dictate culinary taste and style to Manhattan at large.”</p>



<p>Needless to say, she discovered that word-of-mouth marketing can be way more effective than any number of glitzy brochures and carefully-worded emails. “Manor Estate had a superior product. Looking for a niche that would allow it to be competitive, by-the-glass wines came under the spotlight. They weren’t very good. Manor Estate winery could offer top establishments something truly excellent instead. Now, it was a matter of making them realise it.”</p>



<h3 class="wp-block-heading">Taste and Tell</h3>



<p>Convinced that all it would take to win over New York’s most respected gourmet food restaurants and high-society wine bars would be one taste of a wine that would outstrip its competitors, Sharleen went to work.&nbsp;</p>



<p>“It’s about making a personal connection and having something great to offer,” she says. “They could have tried humouring the person who was offering them a taste of an unknown wine. There could have been ‘don’t call, we’ll call you’ responses. But instead, Manor Estate Wines delivered on their promise. The response was overwhelmingly positive.”</p>



<p>With the heart of the United States’s most influential city won, momentum grew &#8211; and so did support from home, with Wine Australia recognising Manor Estates’ potential and choosing it as one of the lucky few to gain access to its network of contacts. “They were amazed at the US response to Manor Estate Wines,” says Sharleen, “but the groundwork was already in place, and the US market was eager to try the wines that had risen to fame in Manhattan.”</p>



<h3 class="wp-block-heading">“Hometown Brand Makes Good” Story Piques the Interest of Australian Wine Connoisseurs</h3>



<p>Now, the story goes full circle, returning to its home in McLaren Vale. “Nobody can fail to be impressed by a relatively new brand’s success in New York and the greater USA,” says Peter. “Disrupting the status quo in which big brands have all the loyalty and there’s a set formula for success proved to be a matter of conquering the world’s most influential city.”&nbsp;</p>



<p>Over and above that, a documentary series filmed on location at Manor Estate drew attention to the brand’s true home. Suddenly, everyone wanted to know about Manor Estate Wines. Everyone wanted a taste of that success and the wine that has New York asking for more. In an industry in which old wineries ruled the roost, the newcomer had created a buzz that piqued the interest of both wine experts and ordinary people who love a local success story.</p>



<p>“It was disruptive,” says Peter. “People are still wondering how it was done. Then they taste the wine, and understand.”</p>



<p>Manor estate offers <a href="https://manorestate.com.au/events/">wine events</a>, a <a href="https://manorestate.com.au/weddings/">romantic wedding venue</a> and <a href="https://manorestate.com.au/accommodation/">luxury accommodation in McLaren Vale</a>. For more information, or join their <a href="https://manorestate.com.au/join-the-wine-club/">wine club</a>, visit&nbsp;the <a href="https://manorestate.com.au/">Manor Estate Wines</a> website or call their team of experts on (08) 8383 7300.</p>



<p>Syndicated by <a href="https://baxtonmedia.me/cas-video">Baxton Media</a>, <a href="https://themarketinfluencers.com/">The Market Influencers</a>, <a href="https://www.ydma.group/">Your Digital Marketing Agency</a>.</p>
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