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	<title>vision &#8211; YDMA</title>
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	<title>vision &#8211; YDMA</title>
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		<title>Mosman Behavioural Optometry eye health care</title>
		<link>https://au.ydma.group/mosman-behavioural-optometry-eye-health-care/</link>
					<comments>https://au.ydma.group/mosman-behavioural-optometry-eye-health-care/#respond</comments>
		
		<dc:creator><![CDATA[YDMA News]]></dc:creator>
		<pubDate>Sun, 05 Sep 2021 21:00:00 +0000</pubDate>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Optometry]]></category>
		<category><![CDATA[behaviouraloptometry]]></category>
		<category><![CDATA[brainandvision]]></category>
		<category><![CDATA[eye]]></category>
		<category><![CDATA[eyecare]]></category>
		<category><![CDATA[eyehealth]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[kidseyes]]></category>
		<category><![CDATA[mosmanoptometry]]></category>
		<category><![CDATA[Myopia]]></category>
		<category><![CDATA[Nearsightedness]]></category>
		<category><![CDATA[optometrynearme]]></category>
		<category><![CDATA[Shortsightedness]]></category>
		<category><![CDATA[vision]]></category>
		<guid isPermaLink="false">https://ydma.news/?p=1940</guid>

					<description><![CDATA[One part of the brain conjures up an image based on the data it receives from the eyes. Other parts of the brain interpret it. The gift of sight involves much more than just the eyes.]]></description>
										<content:encoded><![CDATA[
<h2 class="wp-block-heading">The Gift of Sight: How Eyes and Brain Work Together</h2>



<p>Sight begins in the eyes. But it doesn’t end there. The brain is needed to process and interpret data from the eyes. It’s not a simple process. One part of the brain conjures up an image based on the data it receives from the eyes. Other parts of the brain interpret it. The gift of sight involves much more than just the eyes. Gary Rodney, a behavioural optometrist and an expert in the field of myopia control guides us through a complex process that is often taken for granted: seeing.</p>



<p><strong>The Brain’s Role in Vision</strong></p>



<p>It all begins when a person decides to look at something. A part of the brain stem known as the “pons” tells the eyes to move towards the object, setting the surprisingly complex process that is vision into motion.</p>



<p>The brain is clearly divided into lobes, and the first part of the brain to process visual information is the occipital lobe which is situated at the back of the brain. The occipital lobe’s role in vision is proven and not just a matter of conjecture. When people suffer damage to this part of the brain as a result of illness or injury, they may experience visual disturbances, or even lose their sight completely.</p>



<p>There’s a difference between having an image and understanding it, and the occipital lobe can’t help with the latter. Instead, visual information requires further processing, and different parts of the brain do the work.</p>



<p>Visuospatial cognition takes place in the parietal lobe. This part of the brain is the seat of depth perception and helps with the coordination of movement based on data such as direction and distance. Reaching for, and successfully grasping an object, for example, requires several pieces of information. Recognising the object is a good start, but if it is to be handled, it’s location in relation to the body is a vital piece of information.</p>



<p>But recognition doesn’t take place in the parietal lobe. For that, the temporal lobe must contribute its share to the process of vision. It’s the seat of memory and it’s able to turn an image into something that’s recognisable based on prior experience.</p>



<p>Until quite recently, experts believed that the frontal lobe wasn’t involved in processing visual information, but it’s now believed to have a rather important role. The theory is supported by information from MRI scans that showed frontal lobe activity during the performance of certain visual tasks.</p>



<p>It’s believed that this part of the brain “focuses” on specific objects. To illustrate this, imagine a room full of various objects. A person is looking for his or her car keys, but plenty of other things are in view. The frontal lobe might be the part of the brain that helps with spotting those car keys among the clutter of other objects in view.</p>



<p><strong>Super-Quick Communication Through a Neural Network</strong></p>



<p>In order to transfer information from the eyes to the different parts of the brain that use and interpret visual information, a super-fast information highway is needed. The retina of the eye has special light-sensitive cells called rod and cone cells. When light strikes one of them, it sends a nerve impulse through the optic nerve to the occipital lobe which processes the information to make up part of an image.</p>



<p>But the image is without any meaning until the occipital lobe is able to match it with a memory. If there’s no match, this part of the brain will store it as a new memory, or it will still retain the memory, if only temporarily, categorising it into understandable information that can be used like “Oh that’s where the car keys are!”</p>



<p>It’s remarkable how quickly this all happens. Some researchers have equated the “speed of sight” as being equivalent to that of a good Ethernet connection, but that’s rather conservative as estimates go. It can be even faster. It’s theorised that the brain prioritises information and works a little more slowly when it deems information less than vitally important, saving its top speed for urgent data &#8211; like that obtained from rapidly approaching objects.</p>



<p><strong>Behavioural Optometry: When Eye Tests are About More Than Just Eyes</strong></p>



<p>With so much more than eyes involved in vision, it should come as no surprise that some optometrists do much more than just test the physical ability of the eyes to see clearly. “There’s a lot more to vision than just seeing,” says Gary. “That’s why behavioural optometrists test for visual skills as well as visual acuity. When visual skills need to be developed, it&#8217;s more than just a matter of prescribing glasses, but proven therapies can often help with vision problems that go beyond mere eyesight.”</p>



<p>For more information on vision therapy and how it works, or to book an appointment, visit the Smart Vision website: <a href="https://www.smartvisionoptometry.com.au/">Optometrists Sydney: Optometry Services For Children and Adults | Smart Vision</a>; for specific information about Myopia treatment and prevention visit <a href="https://www.myopiaprevention.com.au/">Myopia Prevention: Solutions, Control And Treatment In Sydney</a>; and for detailed information about Myopia Treatment visit <a href="https://orthokeratologysydney.com.au/">Orthokeratology In Sydney: The Non Surgical Alternative</a>.To book an appointment for a thorough eye check-up, <a href="https://www.smartvisionoptometry.com.au/contact-us/">click here</a> or Call the Bondi clinic on (02) 9365 5047 or the Mosman clinic on (02) 9969 1600.</p>
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			</item>
		<item>
		<title>Sight and Insight: The Difference Between Eyesight and Perceptual Vision</title>
		<link>https://au.ydma.group/sight-and-insight-the-difference-between-eyesight-and-perceptual-vision/</link>
					<comments>https://au.ydma.group/sight-and-insight-the-difference-between-eyesight-and-perceptual-vision/#respond</comments>
		
		<dc:creator><![CDATA[Developer Administrator]]></dc:creator>
		<pubDate>Thu, 23 Jul 2020 21:00:00 +0000</pubDate>
				<category><![CDATA[Sports Vision]]></category>
		<category><![CDATA[Vision Therapy]]></category>
		<category><![CDATA[eyesight]]></category>
		<category><![CDATA[eyesight vs vision]]></category>
		<category><![CDATA[Myopia]]></category>
		<category><![CDATA[turning sight into vision]]></category>
		<category><![CDATA[understanding sight]]></category>
		<category><![CDATA[vision]]></category>
		<guid isPermaLink="false">http://www.smartvisionoptometry.com.au/?p=2144</guid>

					<description><![CDATA[Our eyes are not cameras. While they do gather information from the light rays that enter our eyes, eyes do not give us a picture of what we are seeing, or what it means. Instead it’s left...]]></description>
										<content:encoded><![CDATA[
<p>Our eyes are not cameras. While they do gather information from the light rays that enter our eyes, eyes do not give us a picture of what we are seeing, or what it means. Instead it’s left to the brain to give us that sort of “insight” by making sense of the electrochemical signals the eyes deliver to it via the optic nerve, and processing them into an understandable image, says Australian behavioural optometrist Gary Rodney. But the result of that processing can only be as accurate and clear as the data in the package sent from the eye. And that’s where eye impairments become stumbling blocks.</p>



<p><strong>Putting the Picture Together</strong><strong></strong></p>



<p>Rodney, a Master of Optometry holder and fellow of the International Academy of Orthokeratology and Myopia Control (FIAOMC), says treating nearsighted (myopic) children has shown him what happens when that data is faulty or incomplete. These children, who can only see close objects clearly, will see anything as a blur if it’s in the distance, and will be totally unable to put that blurred image into a “frame” of perception.</p>



<p>He said the brain normally interprets the eyes’ signals by using built-up memories of shapes, textures, colours and locations, and transforms this into thought processes which enable us to perceive what we are seeing and make use of the information. This process is what distinguishes perceptual vision from eyesight. It puts what’s&nbsp;seen into perspective by providing a picture that’s set in the context of its construction, colour and environment, all of which give the image a meaning which the viewer can understand, react to, and use.</p>



<p><strong>When the Message Fails, the Picture Blurs</strong><strong></strong></p>



<p>When it comes to the millions of people around the globe who see the world through the blur caused by nearsightedness, Rodney says the messages to the brain would be compromised, providing data only about a blur of sorts, and without the detail and clarity the brain needs in order to process the signals into a picture that’s placed in a context which can be easily understood.</p>



<p>With eye impairments, and especially refractive ones such as myopia, the data carried by the light can be compromised. Due to changes in the shape of myopic eyes, the the eyeball gets longer causing the light rays to focus in front of the retina, instead of on it. This changes the range of vision, and affects the distance focus, resulting in less clarity and detail in the data amassed for the brain.</p>



<p>Progressive myopia, Rodney says, can worsen as a child grows, continuing to do so until they reach their late 20’s, and in severe cases can lead to the formation of cataracts and in some instances, blindness. It can also impact on social development, skills like reading and maths, school performance and behaviour in the classroom.</p>



<p><strong>Dealing With the Blur</strong><strong></strong></p>



<p>Incurable, myopia can be treated in various ways, including using Orthokeratology, a treatment which is showing excellent results using nighttime&nbsp;contact lenses to temporarily reshape the cornea,&nbsp;and so&nbsp;lessen the refraction errors which result in confused vision. Vision therapy, during which myopics receive training in how to see what they are looking at and determine its relevance, is also proving to bring about dramatic changes in the visual worlds of many children who are treated at his Smart Vision optometry clinics in Sydney, Australia..</p>



<p>For more information visit the Smart Vision website: <a href="https://www.smartvisionoptometry.com.au/">Optometrists Sydney: Optometry Services For Children and Adults | Smart Vision</a>; for specific information about Myopia treatment and prevention visit <a href="https://www.myopiaprevention.com.au/">Myopia Prevention: Solutions, Control And Treatment In Sydney</a>; and for detailed information about Myopia Treatment visit <a href="https://orthokeratologysydney.com.au/">Orthokeratology In Sydney: The Non Surgical Alternative</a>.</p>



<p>To book an appointment for a thorough eye check-up, <a href="https://www.smartvisionoptometry.com.au/contact-us/">click here </a> or Call the Bondi clinic on (02) 9365 5047 or the Mosman clinic on (02) 9969 1600.</p>



<p>Syndicated by <a href="https://baxtonmedia.me/cas-video">Baxton Media</a>, <a href="https://themarketinfluencers.com/">The Market Influencers</a>, <a href="https://www.ydma.group/">Your Digital Marketing Agency.</a></p>
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