Tyres and tyre technology may not be uppermost in most people’s minds, but there’s a lot more to them than meets the eye. The average consumer knows that keeping wheels and tyres in good condition is important for road safety, but there’s more to tyres than traction. The new Branigans website is packed with handy info, motoring tips and tricks and money-saving car maintenance advice.
“Branigans specialises in tyres,” says owner, Chris Lett. “There’s much more to tyres than most people know. The website strives to share interesting and useful information that will help consumers to get the most out of their motoring experience, and particularly their tyres.”
Understanding Tyres is the First Step Towards Understanding One’s Car
To some, understanding the inner-workings of engines or the new technologies that turn ordinary cars into “smart” cars may seem like the most important things to know, but Chris says that understanding one’s car begins with the wheels themselves.
“Your wheels and tyres have a major role to play in everything from fuel economy to the comfort of your ride,” says Chris “and although they might look simple, a lot of high-level technology goes into producing them. Even tyre treads are fascinating. There’s way more to tread design than just a few grooves and squiggly lines. Then there’s the whole construction of tyres – including the parts you don’t see. You probably don’t need to know everything about tyres, but if you want to understand your car, wheels and tyres are a good place to start. The Branigans website tells you what you need to know and more.”
A Resource for the Motoring Community
Branigan Tyres has taken its new website to the next level as a resource for the motoring community, says Chris. It could be just a matter of telling people what Brangans does and how to find the stores, but the family business decided to create a resource base that offers interesting and informative reads for its customers.
“Maybe you’re getting ready for a long trip and want to get a checklist for preparing your car. Or perhaps you’re wondering whether it’s worth following the trend towards nitrogen in tyres instead of using compressed air. Whatever you want to know about your wheels, Branigans has the information. You could ask a Branigans technician, or you can visit the website – you may even find answers to some questions that never occurred to you because you never really thought about your tyres before.”
Basics and Beyond
There are a few basics that absolutely everyone needs to know about their wheels and tyres – like how much tread they should have or how to recognise wheel balancing and alignment issues. Tyre rotation, a basic maintenance task that helps to extend tyre life, is among these basics, though the importance of having it done is often overlooked. But apart from telling folks about tyres, Branigans hopes to contribute towards a better overall motoring experience for its Southport and Burleigh Heads clients.
“Branigans works for its community, and sharing information is part of that,” says Chris. “Readers will soon see even more knowledge base resources appearing on the website. It’s a work in progress. Informed consumers are empowered consumers, and providing that information is part of what Branigans does.”
For further information, visit or call Chris and his team at Second Hand Tyres Gold Coast | Branigans Budget Tyres by contacting the Service Centres in Burleigh Heads (07) 5535 2660 or Southport (07) 5591 8633.
Syndicated by Baxton Media, The Market Influencers, Your Digital Marketing Agency.
